According to a 2013 study by the McKinsey Global Institute (MGI) titled “Myanmar’s moment: Unique opportunities, major challenges”, forecasts suggest that the consumer products and distribution sector in Myanmar is expected to grow up to US$100 billion by 2030 as a result of the increase in consumers with sufficient income for discretionary spending.

Yoma Strategic Holdings, the Singapore listed multinational with operations in Myanmar, has made a timely and tactical move into Myanmar’s fast-moving consumer goods (FMCG) sector by entering into a definitive Business Sale Agreement (BSA) with the Asia Beverages Co. Ltd. group of companies (ABC Group).

Yoma Strategic, together with PMM Partners Limited will acquire a 30% and 20% interest respectively in ABC Group’s assets and businesses relating to the production, branding, marketing and distribution of bottled water, spirits, wines, beers, alcoholic beverages and other FMCG products in Myanmar.